The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

User Generated Content for small businesses, learn, understand, marketing

UGC For Small Businesses

Small Business As a small business owner it can be difficult to find the audience that fits your business, and even harder to have a campaign about user-generated content with such a small audience. UGC is an important factor in any business strategy because it engages the users while also…

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Winning Market Share through SEO

In today’s digital world, the internet is at the heart of everything we do. Watching your favorite sports team? Stream the game online! Miss your friends back home? Jump in a chat room! Homework due? Hop online to MySnhu and get it done! Almost anything you would have to do;…

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Easy Tips for Small Business And Social Media

Using Social Media For Small Business by Samantha Angelone Small businesses with big dreams Growing a small business can be challenging, but social media stands to make it easier to connect to your targeted audience. By including social media platforms into your marketing strategy, today’s small businesses can take the…

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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