The Social Media Marketing Blog by SNHU Students
Introduction Social media marketing can be a great way to connect with new and potential customers for your small business. However, it can be tough to know where to start or how to stand out from the rest. The key to social media success is to have a strong strategy…
Small business owners, you have a lot on your plate! How many hats do you wear? Owner, Accountant, Marketer, HR??? Social media marketing can often take a back burner to some of your other day-to-day tasks. We’re here to help make that one part a little easier. Let’s dive into…
Introduction Social media marketing can be a great way to connect with new and potential customers for your small business. However, it can be tough to know where to start or how to stand out from the rest. The key to social media success is to have a strong strategy…
Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…
So many small businesses are in constant need of help, but most don’t have the funds to advertise on billboards as other companies do. Social media is a great way to expand an audience at a low cost. Small businesses need to use social media to expand brand awareness because…
Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.” https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…
Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…
What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…
Influencer marketing is one of the most prominent and effective social media strategies that a business can currently use to address a target market, grow a brand, and meet certain goals and objectives. As time progresses, more small businesses are turning to influencer marketing to enhance their social media marketing…
What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…