The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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Getting Real with Reels: How to Increase Brand Awareness with Instagram Reels.

Social media has leveled the playing field between small business and large corporations. Social media allows small business to get their products and services in front of many with minimal cost. But just like anything in life, social media is continually evolving. What was hot and trending today can be…

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Los Beneficios del Observador Social, Una Nueva Plataforma Social Para Marketers y Profesionales

La mayoría de los estudiantes, negociantes y profesionales que utilicen el Observador Social tienen un gran oportunidad para aprender más sobre los consejos y practicas recomendadas en el mundo del Marketing. Ellos también están recibiendo una perspectiva nueva sobre cómo los medios sociales están creando un impacto en el mundo…

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