You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…
Social Media Marketing 101 Posts
How to Grow Your Small Business With Social Media Marketing
Now more than ever, the business world has never been more favorable for female small business owners. Consider the fact that in 2020, women owned businesses made up 40% of all US businesses. Even though this number continues to grow, owning a small business in a post pandemic marketplace is…
Social Media Trends For Your Small Business
Social media is everywhere. The amount of social media users are increasing and so is the amount of time that users are spending on social media. So how does a small business stand out in a crowd? What are the tricks and tips to catch the attention of a potential…
3 Reasons Why Influencer Marketing is Important for Your Business
Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…
How to Build A Strong Online Brand Identity
Have you thought about starting your own business? Do you already have your own business, but you social platforms could use a boost? Wherever you are in your business journey, applying these simple tips can help build a strong brand identity on and off-line. 1. Brand Consistency Consumers in this…
5 Social Media Content Ideas for Small Businesses
When it comes to running a small business, it is likely your plate is full – between balancing the logistics, finances, and physical aspects of your business. You might be a bit confused, unsure, or maybe even completely out of your element, especially when it comes to marketing your small…
5 reasons why to utilize hashtags in your next post
Want to learn about Hashtags? You have come to the right place. Hashtags are a label used on every social media site to make it easier to find content related to that topic. Think of it as a filing system for the internet. Most marketers utilize hashtags to reach their…
Getting Real with Reels: How to Increase Brand Awareness with Instagram Reels.
Social media has leveled the playing field between small business and large corporations. Social media allows small business to get their products and services in front of many with minimal cost. But just like anything in life, social media is continually evolving. What was hot and trending today can be…
5 Steps to Start Social Media Managing Business from Home
BY: HANNAH BROCK Want to work from home? With the recent pandemic and businesses learning that they don’t have to work from an office, this has created opportunities for anybody to start a business from home. Social media began as a simple method to keep in touch with family and…
Los Beneficios del Observador Social, Una Nueva Plataforma Social Para Marketers y Profesionales
La mayoría de los estudiantes, negociantes y profesionales que utilicen el Observador Social tienen un gran oportunidad para aprender más sobre los consejos y practicas recomendadas en el mundo del Marketing. Ellos también están recibiendo una perspectiva nueva sobre cómo los medios sociales están creando un impacto en el mundo…