The Social Observer

The Social Media Marketing Blog by SNHU Students

Integrating with Traditional Marketing Posts

Bakers! Here’s how TikTok can make you some dough

Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…

read more...

How Small Businesses Can Benefit From Social Media Marketing

SMALL BUSINESS GUIDE TO SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA MARKETING? This is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. In other words, it uses social media apps as a marketing tool. There are 5 pillars…

read more...

How to Personally Brand a business idea!!

As a small business owner, you’re probably asking yourself how you can use Personal Branding to improve business for a small company. When many new business owners start their own venture, there are many questions that need to be asked. There are also other small businesses that can be viewed…

read more...

Pivoting during Covid-19 with social media and digital marketing

Pivoting During COVID-19 Series 1

COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…

read more...

Integrated Marketing Communication Plan

Can having an Integrated Marketing Communications plan work for your business?

Why social media marketing? Small business owners are often asked why they do not advertise and the answer is simple: For many small business owners, marketing is low on the list of things that you “need” to spend money on.  Because everyday things are more important than the need to…

read more...

5 Useful tips for social media marketing in the non profit sector

5 Useful tips for Social Media Marketing in the Non-Profit Sector

Social Media has become a daunting tool to market on. Companies all across the world are taking the plunge into social media because it is a great tool that 77% of the US population is utilizing! With that percentage of people viewing and interacting with content it’s no wonder all…

read more...

Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

read more...

%d bloggers like this: