The Social Media Marketing Blog by SNHU Students
Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…
SMALL BUSINESS GUIDE TO SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA MARKETING? This is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. In other words, it uses social media apps as a marketing tool. There are 5 pillars…
As a small business owner, you’re probably asking yourself how you can use Personal Branding to improve business for a small company. When many new business owners start their own venture, there are many questions that need to be asked. There are also other small businesses that can be viewed…
COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…
Social media is a great tool to use to direct users to a non-profit organization by using viral content that is on-trend and unique, a brand can gain a lot of traction from a well thought out post or something with entertainment value. But the problem is trying to find…
Why social media marketing? Small business owners are often asked why they do not advertise and the answer is simple: For many small business owners, marketing is low on the list of things that you “need” to spend money on. Because everyday things are more important than the need to…
Social Media has become a daunting tool to market on. Companies all across the world are taking the plunge into social media because it is a great tool that 77% of the US population is utilizing! With that percentage of people viewing and interacting with content it’s no wonder all…
Interrupting Social Media: The importance of Paid Social Advertisement These days it feels like everyone is on Social Media. Well, that’s true! Everyone is on Social Media, which is exactly why as a small business owner, you should be there as well. Social Media is a metaphorical gold mine of…
Content is king. In today’s market, that is absolutely true. On average, almost 90 GB of data is sent every second of every day. That’s a lot of data consumption. Here’s a great infographic by File Catalyst that shows how much content consumers use on a daily basis: Content…
Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…