As a small business owner, you’re probably asking yourself how you can use Personal Branding to improve business for a small company. When many new business owners start their own venture, there are many questions that need to be asked. There are also other small businesses that can be viewed…
Integrating with Traditional Marketing Posts
Pivoting During COVID-19 Series 1
COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…
Directing People to Your Non-Profit Using Influencers
Social media is a great tool to use to direct users to a non-profit organization by using viral content that is on-trend and unique, a brand can gain a lot of traction from a well thought out post or something with entertainment value. But the problem is trying to find…
Can having an Integrated Marketing Communications plan work for your business?
Why social media marketing? Small business owners are often asked why they do not advertise and the answer is simple: For many small business owners, marketing is low on the list of things that you “need” to spend money on. Because everyday things are more important than the need to…
5 Useful tips for Social Media Marketing in the Non-Profit Sector
Social Media has become a daunting tool to market on. Companies all across the world are taking the plunge into social media because it is a great tool that 77% of the US population is utilizing! With that percentage of people viewing and interacting with content it’s no wonder all…
Pay to interrupt your customers
Interrupting Social Media: The importance of Paid Social Advertisement These days it feels like everyone is on Social Media. Well, that’s true! Everyone is on Social Media, which is exactly why as a small business owner, you should be there as well. Social Media is a metaphorical gold mine of…
3 Tips to Make Your Content Last Longer
Content is king. In today’s market, that is absolutely true. On average, almost 90 GB of data is sent every second of every day. That’s a lot of data consumption. Here’s a great infographic by File Catalyst that shows how much content consumers use on a daily basis: Content…
Branding Speaks, What Does Yours Say?
Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…
Nostradamus’ Small Business Marketing Predictions for 2025
French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…
How To Choose the Right Social Media Platform For Your Business
Are you tired of researching which social media platform to use? Is your current social media platform not giving you the results you’re looking for? Do you find yourself spending too much time on social media and neglecting other areas of your business? Finding the right social media platform is…