The Social Observer

The Social Media Marketing Blog by SNHU Students

Integrating with Traditional Marketing Posts

Nostradamus’ marketing predictions

Nostradamus’ Small Business Marketing Predictions for 2025

French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…

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How To Choose the Right Social Media Platform For Your Business

Are you tired of researching which social media platform to use? Is your current social media platform not giving you the results you’re looking for? Do you find yourself spending too much time on social media and neglecting other areas of your business? Finding the right social media platform is…

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4 Tips for Small Businesses to Increase Brand Engagement on Social Media

4 Tips for Small Businesses to Increase Brand Engagement on Social Media   As a small business, it can be difficult getting your name out there. However, there are great opportunities to utilize social media to help spread word of your brand. Do you have a small business that you…

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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social media

Facebook and Twitter and Instagram, Oh My!

What do I do with all of these different pages? Facebook, Twitter, Instagram; social media can be overwhelming for some businesses, you have to think of new content to draw current and potential customers to your page regularly in order to increase interest around your business and the products or…

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Social Media

Social Media: Life After Starting an Account

So I made all these social media accounts and pages for my business, what do I do now? First things first, once you create your accounts you need to make sure that you completely fill out the profiles.  Doing this provides a more professional appearance for your business and how…

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Facebook Ads Scrabble Letters

Facebook Ads, Where Do I Start?

Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…

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Small Business Marketing

Three Ideas to Increase Brand Engagement for Small Businesses

You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…

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Social Media Presence

The Easiest Way to Improve your Small Businesses Social Media Presence

Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…

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