The Social Media Marketing Blog by SNHU Students
You’re a small business that started with a dream, grew into a concept, equity got behind it, both financial and belief, and now the open sign up, welcoming customers. The first few months have a flurry of interest, reinforcing your belief that the risk was worth it. How do you…
Check out these examples on Instagram by clicking here Note the comments and how customers are engaging with feedback and fun emojis. But don’t limit yourself to only communicating on Instagram. Use the following social media platforms: Facebook Twitter Tit Tok Snap Chat YouTube Be Informative! Don’t just post content…
Small business owners, you have a lot on your plate! How many hats do you wear? Owner, Accountant, Marketer, HR??? Social media marketing can often take a back burner to some of your other day-to-day tasks. We’re here to help make that one part a little easier. Let’s dive into…
Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…
By Em Miville Plastic waste and its impact on the environment Every year the world produces about 400 million metric tons of plastic waste. Of those 400 million tons, about 10 million tons end up in our oceans. This plastic impacts wildlife across the globe and damages ecosystems. In 2019,…
Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.” https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…
Consumer trends have changed dramatically post pandemic and It’s more important than ever to understand your consumers and how they’ve changed. Life as a small business owner and understanding consumer trends There’s no question about it, being a small business owner is tough! Not only are you working around the…
Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…
What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…
What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…