The Social Observer

The Social Media Marketing Blog by SNHU Students

Advanced Tactics Posts

Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

read more...

Women and Business Thriving Together

Social Media for the Busy Fempreneur

Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.”   https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…

read more...

Consumer trends and running a small business post pandemic and how everything’s changed

Consumer trends have changed dramatically post pandemic and It’s more important than ever to understand your consumers and how they’ve changed. Life as a small business owner and understanding consumer trends There’s no question about it, being a small business owner is tough! Not only are you working around the…

read more...

Local Influencers for Small Businesses

Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…

read more...

User-Generated Content (UGC) & Alternative Small Businesses

UGC-The New Way for Alternative Small Businesses

What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…

read more...

How Can User-Generated Content (UGC) Benefit Your Small Business?

What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…

read more...