The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 201 Posts

3 Tips for how Small Business Owners Can Use Social Media to Survive the Pandemic

The COVID pandemic has been tough for small business owners. This is especially true for those that solely rely on face-to-face services due to quarantines, lockdowns, and social distancing. During the first few months of the pandemic, I watched my neighbor, Angelique struggle with keeping her business afloat due to…

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Social Media Marketing Phrases

Small Business Marketing: Social Media Made Easier with Hootsuite

Now more than ever social media is essential for small businesses to thrive, especially during a pandemic that social distancing and limiting the number of people outside of the home is recommended. Increasing brand awareness and maintaining customer loyalty can be done by connecting with audiences on social media platforms….

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Are You Listening?

How Social Listening Can Help You Grow Your Business What is Social Listening? Social Listening is the practice of a business monitoring their social media pages to see how their customers and audience perceive them. It is a way for users to monitor keywords and mentions of your business so…

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Can Social Media Save Your Small Business?

Lessons from small brewery on staying connected during COVID-19. I miss going to yoga. And checking out craft breweries. I know these are trivial hobbies to mourn during the pandemic but it’s the simple things I look forward to returning to most when life returns to ‘normal’. So when I…

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Business Growth it’s in the Listening

Now more than ever because of COVID-19 and quarantine it is important for small businesses to engage with their customers. Customers love it when a brand takes the time to respond to them about their concerns and their needs. What it boils down to is companies need to be present…

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