The Social Observer

The Social Media Marketing Blog by SNHU Students

Advanced Tactics Posts

Easy Steps to Jumpstart Your Social Media Marketing Career.

In todays society, we can agree that the digital media presence for companies are in high demand and the demand for social media marketers are even higher. Sometimes a little motivation and direction is all we need to get started on our social media marketing journey. College of communications suggest…

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How-to Build a Successful Marketing Campaign to Millennials that Resonates

Effective ways to engage millennial target audiences to your brand Millennials: one of the most challenging target audiences for marketers because of their ever-changing mindsets and indecisiveness. By 2025, millennials will make up 75% of the global workforce. (Owens Pile, 2022.) Crazy, right? The millennial demographic pays attention to content…

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Discover 5 Proven Skills For Social Media Professionals

Social media skills that every marketing professional should obtain from entry-level to management positions. Social media is continuing to grow each and every day. With that growth comes essential skills and expectations for social media professionals. It may become hard to dictate what skills are the most important or what…

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How to Engage with Customers on Social Media

Check out these examples on Instagram by clicking here Note the comments and how customers are engaging with feedback and fun emojis. But don’t limit yourself to only communicating on Instagram. Use the following social media platforms: Facebook Twitter Tit Tok Snap Chat YouTube Be Informative! Don’t just post content…

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Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

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Plastic waste on beach with trees

Small Business, Big Impacts: Reducing Plastic Pollution in Shipments

By Em Miville Plastic waste and its impact on the environment Every year the world produces about 400 million metric tons of plastic waste. Of those 400 million tons, about 10 million tons end up in our oceans. This plastic impacts wildlife across the globe and damages ecosystems. In 2019,…

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Women and Business Thriving Together

Social Media for the Busy Fempreneur

Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.”   https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…

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