The Social Observer

The Social Media Marketing Blog by SNHU Students

Advanced Tactics Posts

How Can User-Generated Content (UGC) Benefit Your Small Business?

What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…

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Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…

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Easy Tips for Small Business And Social Media

Using Social Media For Small Business by Samantha Angelone Small businesses with big dreams Growing a small business can be challenging, but social media stands to make it easier to connect to your targeted audience. By including social media platforms into your marketing strategy, today‚Äôs small businesses can take the…

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Content Marketing for Small Businesses

The practice of developing and delivering practical, relevant, and consistent material to attract and maintain a clearly defined audience and generate lucrative consumer action is known as content marketing. As opposed to paid advertising, content marketing is more concerned with long-term outcomes. The first payout is often minimal, but long-term,…

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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