The Social Media Marketing Blog by SNHU Students
Consumer trends have changed dramatically post pandemic and It’s more important than ever to understand your consumers and how they’ve changed. Life as a small business owner and understanding consumer trends There’s no question about it, being a small business owner is tough! Not only are you working around the…
Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…
What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…
What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…
Influencer marketing is one of the most prominent and effective social media strategies that a business can currently use to address a target market, grow a brand, and meet certain goals and objectives. As time progresses, more small businesses are turning to influencer marketing to enhance their social media marketing…
What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…
Marketing your small business on social media needs consistency. Have you ever known someone who was a completely different person depending on who was around? Ew. That’s one good reason why you want your brand to be consistent across all forms of social media… and well, everywhere! Think of your…
Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…
Showing the Big Value of Your #SmallBusiness – #SNHUSMM #marketing #storytelling
User-generated content (UGC) has become essential in the world of social media marketing. Anything that is created by the consumer that is specific to the brand or company is considered user-generated content. More and more, consumers want to feel included. It has become a natural instinct to ask peers for…