Content Branding
Personal branding has really taken off as people have been finding new ways to better express themselves to the world, and Social media is a huge reason why. Let’s track back a moment and see if we can come up with a solid definition of personal branding:
According to Wikipedia, Personal branding is the practice of people marketing themselves and their careers as brands.
The editorial The Balance claims personal branding as the process of developing a “mark” that is created around your name. You use this “mark” to express and communicate your skills, personality, and values.
These are only two terms of personal branding and they put a lot of emphasis on using personal branding for branding and business. But personal branding is a lot more unique than that. Personal branding is for everyone, not just business people and entrepreneurs. The practice has a lot of uses. it can help you land a good job, make a bigger impact on social media, and overall stand out more in the world.
Social media today plays a huge part in helping people grow their personal brands. Because social media and the web attracts a lot of attention, it’s the only true way to help get your personal brand off the ground and grow some legs and arms. And unlike regular brands, every social media platform can be used by an individual to create and share content.
Content 1.0: Highlight your strengths and what makes you unique. Who are you? What is it that you can offer other people? What makes you unique? These are very hard questions to answer and dangerous to tackle. The first mistake is to think that you have to be special in order to build a personal brand. You have to become famous or gain 1,000 new followers overnight. That’s not what it’s about. Highlight your strengths and what makes you unique is a great starting point in creating content that really matters to you and other people.
Be Yourself: Show your real self on social media. Even if you are using social media and personal branding to help you, say, launch a startup, always be your true self. It’s easy to look professional (hell, just Google it to learn how) but it is hard to show the world why you’re different. Rule of thumb: everyone is different, but not everyone is willing to show why. Create content surrounding something that you think is unique and that can benefit others.
Content 2.0: Understand the substance behind the content you create. Write what you know. This goes back to highlighting your strengths and what makes you unique. When sitting down to create content, most people think about the audiences they want to attract. But that’s a bit backward when it comes to building a personal brand. Instead, sit down and create content out of the things you genuinely know and are good at. Everyone likes to create, so make content that can help other people create as well. There’s just nothing worse than someone trying to teach something they know nothing about.
Give, don’t take: There are many uses for personal branding and one of those is making a big impact by giving content for free. This makes it so you give your personal branding a purpose and gain the trust of the audience you want to build around you.
#PersonalBranding #ContentBranding #BrandingTips #SelfImprovement
References
Category: Advanced Tactics, Blogging, Integrating with Traditional Marketing