The Social Observer

The Social Media Marketing Blog by SNHU Students

Engagement Equals Audience for Small Business


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Small Businesses can benefit from engaging on Social Network sites.  Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter accounts. Engagement is required, in order, for a small business to accumulate an audience. By writing, what your audience wants to hear will lead to more ROI. Stay alert about online purchasing power. Online purchases continue to grow in record numbers. Always embrace engaging with audience to fulfill their needs. Share how brand is connecting with outside networks to participate in volunteer work. Consumers who connect to your small business will appreciate your brand efforts. Acknowledge consumers concerns right away. Be honest and open about brand and company’s integrity.

Small  business should answer some basic questions.

  1. How can we help you?
  2. We are here to help and solve any concerns.
  3. We welcome your input about our brand and services.

As a small business, owner, your goal is to provide information about our brand, to promote, and solve any concerns. Technology is allowing consumers to research and stay in contact with your business.You must create and engaging with your audience. The following steps help to create a community for your small business.

Gathering Information for brand

A small business should provide audience with easy to understand information about brand.

  1. Brand information should list details about brand.
  2. The audience should feel their questions and concerns answered.
  3. Engagement creates audience for brand.
  4. To create a small business community, use information from audience list.
  5. To inquire information, ask your audience to participate in a questionnaire or survey.
  6. Once information obtained, use information to create leads for community building.
  7. Next, invite audience to join small business Facebook and Twitter accounts.
  8. An audience leads to a community, which is powerful online ROI.

Businesses Online Shopping and Growth

Small businesses should be aware of the importance of online shopping. The last ten years has proven more shoppers are shopping more online. For a small business like Pink Lace, a blog and website page proves to be invaluable.  Consumers like to connect and engage with their favorite brand and company. When small businesses use photographic images, it helps consumers with purchases. Consumers prefer engagement and connecting with an item (s) before purchasing.

Another point, Forrester reports by 2017 online shopping will reach $317 billion in sales. Consumers will continue shopping online for their favorite brands and company information. Social media sites have proven to be a powerful way to disseminate information.  Small businesses can inform consumers about upcoming events and new merchandise arrival dates. Online shopping is convenient and hassle free.


Small Business Engagement and Audience

Social networks are great tools for disseminating small business information. For example, in a negative situation, a small business can reach more consumers by connecting with its audience. The small business would release positive statements to its audience and community. Those statements would generate more communication buzz. Small business can use social media to engage with its audience in critical times. A small business community becomes a strong force. They community will expect to hear about new products before traditional television and newspapers. A small business should figure out how social media will affect its company.


To ensure small businesses will succeed ask yourself, what can you do, to help propel a small business?

Please comment below!

Category: Advanced Tactics, Blogging, ROI, SEO