The Social Observer

The Social Media Marketing Blog by SNHU Students

There are many ways for a non-profit organization to build a renown and successful social media campaign, one that will generate the results you (the organization) aimed to achieve. At first, the organization must lay out the ground works with you making a social media marketing plan.

Secondly, the organization should identify their target audiences – geographic location, demographics, psychographics, and behavior. Also, knowing the platforms that the targeted audiences utilized, likewise it is essential for the non-profit to choosing social media platforms to carry-out their social media campaign.

Third, the organization must have exceptional management in all phases of the social media campaign – social media team and each team member responsibilities, content development, measurement and conversion, engagement, and others.

Setting Attainable Goals

The SMART acronym a good guide in setting the non-profit social media organizational setting their social media goals.

Target Audience(s) and The Social Media Platforms

To define your audience, you should know the purpose of your non-profit organization. Then find out who will like to use your services or goods and possible donators. Knowing the target audience geographic location, demographics, psychographics, and behavior will help in the creation of persuasive tailored content that will win their attention, likeness, shares, donation or use of your services.

Then nest step in the process for the non-profit to choose social media platforms that the targeted audiences frequently use based on their geographic location, demographics, psychographics, and behavior.

Management and Engagement

There are several social media management tools available today for any company to chose form. For example, Sprout Social and Hootsuite provides a media that not only have management tools but measurement of the company’s social media campaign performances.

Non-Profit organizations ought to know that engagement between the audiences and their organization will build a brand name and imaginary amount different communities and its audiences. Most success Charities have a distinct bound in engagement with their audiences.

Now is the Time

It is time for your non-profit to grow and obtain the donations, while servicing their communities. Follow the steps listed above and measure your progression each step of the way. Surely you shall the achievement you seek. Tell us about your charity and the size of your organization.