The Social Observer

The Social Media Marketing Blog by SNHU Students

How to Improve a Financial Blog

Remembering my mom sitting the family down and explaining how difficult it had been when my grandmother passed.  At the tender age of about eight years old I was in the middle of a life changing financial meeting.  Mom was a young teenager on one day and the next was the head of a household.  Communicating with clients and reaching new prospects is critical to growth and maintaining a financial professional business.  Learning how to improve a financial blog through  forums, social networks and other social media channels is important when developing the skills to create content that your readers will find valuable.

The key is having a specific topic with marketing content, images, and links to other platforms.  Using Twitter, Facebook and WordPress defining the objectives in advance and be realistic.  Using videos, power point sharing, newsletters, and e-books to connect with our audience.  Last but not least always have credibility.

Sources suggest, “Generation X, the 64 million Americans born between 1965 and 1980, are a little younger than Boomers, but they are in the workforce, raising families and accumulating wealth. Generation Y, the 63 million people born between 1981 and 1995, could become your clients in the future.” With so many potential prospects, let’s develop a plan to gain their attention. Using videos, e-books and power point to as attention getter.

To make the most out of your video content, explore these four simple ways to repurpose your online video:

1. Review your archives of company video.  Great content may be there that can be edited to provide a new look at your organization.  Create a video newsroom within your website to make it easy for users and search engines to find the key content.  Ideally, each video should be on its own page and should be optimized for key messages.

2. Encourage viewers to participate. According to Wikipedia’s description of consumer engagement, “increasing the engagement of target customers increases the rate of customer retention.”  This supports the philosophy that engaged viewers are more valuable prospects.  To drive consumer engagement, incorporate interactive elements, such as commenting, rating and sharing your video clips, or participating in polls and quizzes regarding your content.

3. Publish content where your target market is engaging.  When it comes to watching videos online, Google (NASDAQ:GOOG) is king.  It drives more traffic to video sites than Facebook, Yahoo, Bing, and Twitter combined, according to sources.

4. Embed video into your news release.  Copy and paste video into your press release, webpage, or blog post.  When embedded video is clicked, it loads on a player within the page.
Not only does video dramatically enhance your content by giving a new look to your copy, it also increases your reach by appealing to those who may prefer to learn visually.

Ultimately, connecting with your target audiences baby boomer, Generation X and Generation Y.  Bloggers will be able to increase the engagement of customers using comments and sharing video clips.  At the end of the year, it is possible to repurpose optimizing key messages.


Please don’t keep us a secret; your comments are valuable.  Pass it along.  Thank you.

Using the web to reach younger prospects

The case for using social media

Repurposing your video content


Category: Advanced Tactics