The Social Observer

The Social Media Marketing Blog by SNHU Students

How to improve your content: Pictures VS Videos

As a small business or general users of social media it’s easier to take pictures and post, rather than create videos. Understandable. But in recent years, TikTok, Instagram Reels and YouTube have become a commercial advertising powerhouse. And short-form videos are the most viewed. The way in which we view content has changed significantly. People are no longer only sold on buying a product or service based on pictures. People want to see how something works and what are the benefits. Hence, why videos and short videos in particular are becoming more popular and receive more engagement than pictures.

According to Influencer Marketing Hub “Video content is one of the most engaging forms of content and will soon dominate social media… Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are the future of social media content” (IMH).

Why you should consider videos over pictures

With video, you can promote your products or services and increase your conversions rates from prospects to buying customers. You can create videos to provide an educational background of your business to potential clients. This will intrigue them into wanting to try your services. You can make a product video to highlight the features of your products as well as attract and retain customers. The platforms for your videos are diverse. You can use your videos on your website and social media handles. This include YouTube, Twitter, Facebook, LinkedIn as well as other platforms on the internet, including Google.

The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. With 75 million Americans watching videos every day, this marketing offers enticing opportunities to capitalize on popularity of online videos.

Here’s how

Small businesses can follow Tik Tok trends and put popular music in their videos that would appeal to their followers. Short videos are really a creative way to market products. They are ideal for social platforms because users are scrolling quickly and their time is valuable. Videos also have higher retention rates. This makes it more likely to capture the viewer’s attention and for a longer period of time.

Additionally, internet users are naturally more inclined to share videos. “Social video generates 1200% more shares than text and images combined. This number is likely to increase, as video is becoming more socially relevant” (Clarine 2020).

Short video ads are very useful on social media, but you can use longer videos as well to tell your brand’s story and place it on the About Us section of your website. All and all, videos are on the rise and you should consider implementing them in your social media strategy. Try it a few times and see how your engagement does!

Category: Social Media Marketing 201