Who, What, When, Where, and Why of small going social
By Muriel Baillie
With social media continuing to grow and expand, it is important that all businesses get in on the action regardless of how big they are. These platforms have not only been a great tool for marketing, but communicating with their audience as well. Small businesses may not know where to start in the big sea of platforms, hashtags, and postings. Here I will walk you through tactics specific towards small businesses.
Knowing who your audience is as a small business and what they would want to see from you is a great way to think of content ideas. This will improve your marketing abilities on social media. To start, think of commonly asked questions that many customers have and build off of that. It is important as a small business to have community support, and social media can help you find who you are looking for. Try looking for local hashtags (such as the city name) or location tags to start.
Once you know who you are talking to, it’s time to think of what to post. Content can be tricky; you don’t want to overwhelm the audience nor do you want to leave out important information. This is your company’s best time to shine; new products, special sales, service demonstrations are all things to consider when making a post. The use of the hashtag will also benefit you in this- it will help you reach the right audience with key words. Check out Betsey Johnson on Instagram.
Time is a very important key player to social media. Timelines move quickly, so you want to ensure that you are posting at an active time your followers are on. Otherwise, your content is getting lost in the mix. You can’t have a conversation if you don’t know who you are talking to. Determining demographics will lead you to information when your audience is paying attention. Check out Statista for more information on your audience.
Deciding what platform to use as a small business can be the tricky part. Depending on the size of your company, pick at least two social media platforms to begin on. Facebook and Instagram are the best ones to start with since they are very popular and also intertwined with each other. Start with consistent posting on two, and then dive into research on what could be next to reach your community. See this article on how small businesses can utilize their resources on social media.
Social media has greatly helped small businesses. It is essentially free, with affordable options to promote content. Social media benefits customer service, marketing, advertising, and engaging with customers on a new and unique way. This is an opportunity that should definitely not be missed; and don’t be afraid to have fun with it!
Category: Social Media Marketing 201