The Social Observer

The Social Media Marketing Blog by SNHU Students

Local Influencers for Small Businesses

Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…

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User-Generated Content (UGC) & Alternative Small Businesses

UGC-The New Way for Alternative Small Businesses

What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…

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How Can User-Generated Content (UGC) Benefit Your Small Business?

What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…

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How to Make a Blog Appealing To Your Target Audience?

How to Make Your Blog Appealing to the Audience?

To make a blog appealing to your target audience, you need to consider what they are looking for. What are their needs and interests? What will make them want to come back to your blog? Once you know these things, you can start creating content that meets their needs and interests. Be sure to update your blog regularly and interact with your readers by responding to comments.

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Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…

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User Generated Content for small businesses, learn, understand, marketing

UGC For Small Businesses

Small Business As a small business owner it can be difficult to find the audience that fits your business, and even harder to have a campaign about user-generated content with such a small audience. UGC is an important factor in any business strategy because it engages the users while also…

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