The Social Observer

The Social Media Marketing Blog by SNHU Students

Personal Branding Gone Wrong?

What is personal branding? It’s simply how you promote yourself. You are your own brand and having strong personal branding can help your social presence. It is a combination of your personality, expertise, and experience that represents your brand and so doing a good job promoting that to the world…

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11 Ways for Brand Reputation to Make a Big Difference for Your Small Business

PHOTO CREDIT: MARKETING91 1. Why Your Small Business Needs to Care About Brand Reputation Small businesses such as startups, can benefit immensely from a strong social media presence. A key benefit to consider is having positive sentiment about your business in the press while promoting a positive reputation within the…

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5 Ways to Make Your Small Business Go Viral

5 Ways to Make Your Small Business Go Viral Kayla Burton Over the last decade there has been a shift with customers supporting more local businesses versus big box retails like Amazon, Target, and Walmart.  Although these businesses continue to bring in the big bucks, small businesses have an advantage…

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