The Social Observer

The Social Media Marketing Blog by SNHU Students

What about B.O.B. (Benefits of Blogging)?

What about those blogging benefits Bob? Before we dig into the benefits of blogging, let’s touch upon the “What about Bob?” reference. Some of us may remember the 1991 American comedy film that starred Bill Murray and Richard Dreyfuss, What about Bob?. The film highlighted an irritating patient, Bob, that…

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Not Prioritizing Social Media Marketing in Your Business’s PPP2 Plan? Afraid you May be Missing Out.

Not Prioritizing Social Media Marketing in Your Business’s PPP2 Plan? Afraid you May be Missing Out. Small businesses preparing to take advantage of the next round of the Payroll Protection Program need to have a plan in place for using these funds which may be the last bite at the…

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3 Tips for how Small Business Owners Can Use Social Media to Survive the Pandemic

The COVID pandemic has been tough for small business owners. This is especially true for those that solely rely on face-to-face services due to quarantines, lockdowns, and social distancing. During the first few months of the pandemic, I watched my neighbor, Angelique struggle with keeping her business afloat due to…

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