By Sonja Bethune, Psy.D. How Can Businesses Survive? Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45%…
Social Selling Recommendations from Someone who Failed and Learned
Hello & Welcome. You can tell from the title, that I will be giving social selling recommendations. Consider these recommendations or a how-to guide from someone that failed at it. That got your attention didn’t it? Although it was my company, the parent company I was with had a lot…
5 Smart Labor Day Marketing Concepts For Your Small Business!
Labor Day is a federal holiday that celebrates the American worker with a day off and lots of sales! Over the years Labor Day has turned into one of the shopping events of the year with many companies offering weeklong sales and incentives to shop shop shop! As a small…
Making Small Business Big on Social Media:
Who, What, When, Where, and Why of small going social By Muriel Baillie With social media continuing to grow and expand, it is important that all businesses get in on the action regardless of how big they are. These platforms have not only been a great tool for marketing, but…
Small Business: Video Marketing to Gain Customers
Have you ever wondered how businesses use videos to enhance their sales and increase customers? If you haven’t began using video marketing, now is the time to start! Video Marketing has taken over standard marketing methods and is crucial for businesses to make their mark on the respected industry. Video…
Bouncing back: Delivering unique experiences
To stand out, small businesses need to deliver unique customer experiences. Explore 3 simple ways to expand your current strategy.
What is the Best Content Marketing for Your Business?
Content marketing is an effective tool for every industry. Depending on your business, you may think content marketing will not be beneficial. The truth is, who may not know what type of content marketing is right for your business. In order to create an effective content marketing strategy, you need to…
SMB: The time to go mobile is NOW
For Small businesses, SMB: The time to go mobile is now! FIS GLOBAL, a leading #FinTech company, is empowering small businesses to adapt to mobile banking! As a result, as an #SMB you can now have everyday stressors removed with FIS’ one stop, seamless #banking platform at your fingertips! “Ultimately,…
Influential Tips When Using TikTok for Small Businesses
At the start of the global pandemic a lot of people found their way onto the video app, TikTok. Although it was already on the rise, it really didn’t become one of the top apps until 2020. For some small businesses, the TikTok allowed them to keep their business running….
Grow Your Social Media In THREE EASY STEPS
Being a small business can be tough. Growing locally is the easy part, but all businesses eventually have to get on social media to grow. As a small business there are a variety of potential problems that could arise. Whether it is insufficient staffing, poor social media experiences, a small…