The Social Media Marketing Blog by SNHU Students
Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…
What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…
What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…
Influencer marketing is one of the most prominent and effective social media strategies that a business can currently use to address a target market, grow a brand, and meet certain goals and objectives. As time progresses, more small businesses are turning to influencer marketing to enhance their social media marketing…
What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…
Marketing your small business on social media needs consistency. Have you ever known someone who was a completely different person depending on who was around? Ew. That’s one good reason why you want your brand to be consistent across all forms of social media… and well, everywhere! Think of your…
To make a blog appealing to your target audience, you need to consider what they are looking for. What are their needs and interests? What will make them want to come back to your blog? Once you know these things, you can start creating content that meets their needs and interests. Be sure to update your blog regularly and interact with your readers by responding to comments.
Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…
Small Business As a small business owner it can be difficult to find the audience that fits your business, and even harder to have a campaign about user-generated content with such a small audience. UGC is an important factor in any business strategy because it engages the users while also…
Showing the Big Value of Your #SmallBusiness – #SNHUSMM #marketing #storytelling