It takes just a few seconds to make an enduring impression when you meet someone. It is not easy to be charming, charismatic, and remarkable because this makes you unforgettable to the people you interact with. Think about how you find a stranger extraordinary. Isn’t it because there is something…
Old School In A Social Media World. 4 Steps to take to boost your business using social media.
When social media first started in 2004, it was pretty simple. A click here, a click there, and you were where you needed to be. These days, for those more old fashioned or prefer the simple way of life it’s not so simple. My children still have to show me…
Increasing social media engagement for your small business
Have you ever wondered how social media can enhance your small business? As a small business owner, you probably have some form of social media. Maybe you post updates, sales information, or have reviews on your social media site. However, increasing engagement can be a huge win for small businesses…
Small Businesses and The Value Of Customer Service
By Taya de Alba How Much Value Does Customer Service Have? Small Business can be directly affected by good customer service and actions. Data collected from the customer acquisition cost (CAC) says that, “Businesses can grow revenues between 4% and 8% above their market when they prioritize better customer service…
How Social Media Can Improve Small Business’ Customer Service
In the modern world of marketing small businesses cannot use social media solely as a way to promote their brand. Consumers today are looking for two-way conversation as a way to be involved and engaged with your business. Most brands think they offer great customer service but that’s not how…
Small Business Tourism and How it is Changing the Tourism Industry of Today
This is a post I have written about the impacts of small businesses within the tourism industry. I hope you enjoy it, thank you!!
Personal Branding Gone Wrong?
What is personal branding? It’s simply how you promote yourself. You are your own brand and having strong personal branding can help your social presence. It is a combination of your personality, expertise, and experience that represents your brand and so doing a good job promoting that to the world…
Nostalgia Marketing: It’s Bringing Feelings Back
The holiday season is slowly closing in on us. Soon there will be a crisp to the air and smells of fresh baked pies. It will bring back the memories of childhood or bring new traditions with it. Maybe that means shopping smaller and bringing that homemade touch to your…
11 Ways for Brand Reputation to Make a Big Difference for Your Small Business
PHOTO CREDIT: MARKETING91 1. Why Your Small Business Needs to Care About Brand Reputation Small businesses such as startups, can benefit immensely from a strong social media presence. A key benefit to consider is having positive sentiment about your business in the press while promoting a positive reputation within the…
5 Ways to Make Your Small Business Go Viral
5 Ways to Make Your Small Business Go Viral Kayla Burton Over the last decade there has been a shift with customers supporting more local businesses versus big box retails like Amazon, Target, and Walmart. Although these businesses continue to bring in the big bucks, small businesses have an advantage…