The Social Media Marketing Blog by SNHU Students
Introduction Social media marketing can be a great way to connect with new and potential customers for your small business. However, it can be tough to know where to start or how to stand out from the rest. The key to social media success is to have a strong strategy…
Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…
By Em Miville Plastic waste and its impact on the environment Every year the world produces about 400 million metric tons of plastic waste. Of those 400 million tons, about 10 million tons end up in our oceans. This plastic impacts wildlife across the globe and damages ecosystems. In 2019,…
So many small businesses are in constant need of help, but most don’t have the funds to advertise on billboards as other companies do. Social media is a great way to expand an audience at a low cost. Small businesses need to use social media to expand brand awareness because…
Hello readers! Have you ever thought about whether working for a small business is beneficial versus a more significant, established company? Is it helpful to work for a small business versus a more prominent, based company? Let’s investigate these questions while looking at small businesses’ purpose in our future as…
Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.” https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…
Consumer trends have changed dramatically post pandemic and It’s more important than ever to understand your consumers and how they’ve changed. Life as a small business owner and understanding consumer trends There’s no question about it, being a small business owner is tough! Not only are you working around the…
Influence marketing is a method used by companies to accelerate their brand on social media. Local influencers are individuals with a small but engaged number of followers that they have influence or the ability to sway a person’s decision making. According to businesswire 61% of those individuals are likely to…
What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…
What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…