The Social Media Marketing Blog by SNHU Students
Consistent and relevant video content to your target audience, as a small business, is key to generating and maintaining engagement from your customers on all social platforms. By focusing on video content that presents in a style to resonates with your audience to comment, like, and share you can build…
Emotions are an extreme force. Emotional marketing is the use of persuasive messages that hit human emotions to form a connection with your target audience. Usually, when using emotional marketing, you are attempting to hit one single emotion, rather than a mix. You want to target the influence decision-making emotion…
Social media has helped many small businesses compete in a world dominated by large corporations with loud voices. Unsurprisingly, small businesses gravitate towards popular and recognizable sites likes Facebook, Twitter, Instagram, Youtube and LinkedIn. However, when deciding what social media sites are right for your business, you might want to…
The pandemic came in strong and had an effect on every single person in its path. So much so that although the world is slowly opening back up, the phrase “new normal” is now common. Click here to learn more. The way that we interact with one another in a…
So, as a small business owner you think to yourself about the various social media platforms and which one will benefit your brand. Online presence is crucial for small businesses today and an essential segment of growing a business. Ensuring the content is relevant to the target audience is important….
Small businesses in the hospitality industry already have a tough lot. Learn how to transition to the digital space by building a community on social media.
Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…
Personal Branding for Digital Marketing “The truth is personal branding is a powerful tool for raising not just your own fortunes, but the fortunes of your business. That goes for any major pivots or changes your business makes, or if you decide to open a different venture at some point…
It takes just a few seconds to make an enduring impression when you meet someone. It is not easy to be charming, charismatic, and remarkable because this makes you unforgettable to the people you interact with. Think about how you find a stranger extraordinary. Isn’t it because there is something…
When social media first started in 2004, it was pretty simple. A click here, a click there, and you were where you needed to be. These days, for those more old fashioned or prefer the simple way of life it’s not so simple. My children still have to show me…