The Social Observer

The Social Media Marketing Blog by SNHU Students

Part 1: Best Practices for Non-Profits on Social Media

Social media is a great way to reach potential donors and volunteers. By now you have likely established a few social media accounts with the intent to get the word out about your organization. Due to the fast-paced environment, the digital world thrives in, there may never be a simple solution for social media success. 

Here are a few best practices for nonprofits to use to keep their online presence on track for ultimate impact.

Choose your social media platforms carefully

You do not need to be one every social network. It is best to focus on platforms that will provide the best opportunity for your organization. Therefore, choose two or three platforms where your target audience is likely found, and maximize your efforts there.

Make a strong impression with your visual

Your visuals should be high-resolution, bright, and fresh. Avoid stock-looking or posed images. Be aware of the different size requirements between different platforms. Ensure that an image is properly sized for the platform is important. A poorly sized image can lead to a high-quality image looking pixelated and blurry.

Be responsive

 32% of Twitter users expect you to respond within 30 minutes to them. Meaning, actively respond to comments and questions. Emphasize how donors and volunteer’s contributions help your organization achieve its goals.

Best Times to Post

Posting at optimal times is key to maximizing your views and shares. Each social media platform has optimal posting times and days. The best days to post on Facebook is Saturday and Sunday at 9 am,1 pm or 3 pm. Find out the best days and times to post here!

Educate your followers

Share advice, stories, and updates regarding your organization. Post about upcoming events or local fundraisers! Share ways to get involved, or simply reshare interesting articles related to your organization’s industry. Educate your followers on why your organization’s mission is relevant and important to others. 

Share More Videos

Videos outperform static images 9 times out of 10 on social media.  Challenge your organization with experimenting with live video or stories. Stay tuned for Part 2: The Rise of Social Media Stories to learn more.

Social media is an extremely effective tool that can positively impact your organization. Remember, your social media strategy doesn’t need to be complicated. The most important thing is to be engaging and connecting with your followers!

Have you started to utilize social media for your nonprofit organization? Share with us how social media has impacted your cause!

Category: Advanced Tactics