The Social Observer

The Social Media Marketing Blog by SNHU Students

Personal Branding Through Blogging: Try These 10 Easy Tips

Your Blog, Your Personal Brand

Who are YOU? What is your personal style? What makes you different from all the rest? The online landscape is filled with artist, bloggers and entrepreneurs trying to be heard above the noise. So, it is important to build your personal brand to define who you are and what you represent. Blogging can help you reinforce personal branding. These easy tips can help you unify your online presences and align your social media content with your personal brand. Stephanie Frasco in a Convert With Content article, tells us, “For many “soloprenuers” and small business owners, the life and death of your online reputation can rely on this very simple fact: You must be blogging”.

What is a Personal Brand?

Your personal brand is all about the definition of you. According to Influencer Marketing Hub, “Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes”.

In an Oberlo article, Ferreira reveals advantages of personal branding, “If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. By showcasing unique character traits and having an active presence online, you can work towards building a personal brand that resonates with people all over the world”. The following are elements of a personal brand profile provided by Veronika Tarnovskaya. She suggests that the alignment of these elements in online content can help your personal brand stand out among all the rest.

Element of a Personal Brand Image Credit: Research Leap

How Blogging Can Reinforce Your Personal Brand

There are a number of ways blogging can strengthen your personal brand. For example, Frasco offers the following advantages:

1. Puts Your Name Out There
2. Brands You As An Expert
3. Gets Other People Talking About You 4. Gets You Found Online 5. Gives You Something To Show Your Clients & Prospects
6. Allows You To Answer Common Questions 7. Grows Your Network 8. Keeps Your Website Fresh 9. Gives People A Reason To Revisit
10. Associates Your Name With Industry Trends

Branded Blog Tips:

Establish Your Brand Presence

By aligning your content with your personal brand voice, you will add definition and clarity to your online presence. In other words, be consistent when establishing your personal brand. For instance, in a Thikific article, Basu suggests defining the following to build a foundation for your personal brand:

  • Your vision
  • Mission
  • Brand message
  • Brand personality

You should first establish your personal brand. After that, it’s time to align your content to build your personal brand with blogging. “When you’re starting in the blogging world, you have to have your own brand voice. This means infusing bits and pieces of your personality into your writing. You have to understand that people are coming to your brand because of you”.

Effective Blog Types

What type of blog posts should you provide for your readers? In a .Me article, Goran Bogunovic suggest these blog types, “Expert insights, hacks and shortcuts that save time, personal experiences, latest trends and news from the industry, essay forms with well-argumented controversial position, and long-form articles that are comprehensive guides to a specific topic. That’s how you build authority and elevate your personal brand”.

Furthermore, Stuff Writers Like provides several suggestions. Posts can be based on research. Similarly, bloggers can post case study content. You can provide how-to posts related to your business or area of interest. In addition, let the audience see how you do what you do with behind the scenes blog editions. To repurpose blog content, you may also post a list of the most popular posts on your site. These an other blog post types will help gain reader’s attention and align your content with your personal brand. Above all, it is important to create a variety of blog posts to keep your readers coming back.

Blog Post Ideas
Blog Post Ideas: Image Credit: Stuff Writers Like

Formatting

Next steps include aligning personal branding with your blog and establishing a consistent voice. For instance, Neil Patel suggests designing your blog with your name on it. This allows users to connect with you on a personal level. To further establish a consistent voice, try these suggestion from an Inspire First article by Chris Craft, “Use the same tone while creating more content. Furthermore, pay attention to other aspects of the content like vocabulary, punctuation, and formatting style. Keep them as uniform as possible throughout your different posts”.

Personal Branding Conclusion

Yellow Umbrella Among Many Grey Umbrellas

In conclusion, blogging can make your personal brand stand out in the crowd. As a result, you can connect with your audience and start spreading word of mouth. People want to know who you are and what you know. Therefore, you should add blogging to your personal brand strategy. According to Social Media Today, “81% of U.S. online consumers trust blogs for information and advice”. And, “Small businesses that blog get 126% more leads than small businesses that don’t blog”. Establish your personal brand. After that, create plenty of content to tell us what you’re all about.

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Category: Blogging, Personal Branding, Social Media Marketing 101