The Social Observer

The Social Media Marketing Blog by SNHU Students

Setting Up Your Small Business for Success This Holiday Season

Given the COVID-19 pandemic’s unpredictability and challenges, small companies need Black Friday, Small Business Saturday, and Cyber Monday to survive. It’s hard to stand out as a tiny firm in a world dominated by huge brands and corporations. You’ll want to be ready for Black Friday and Cyber Monday in a few months. How will you differentiate yourself from the competition on Black Friday and Small Business Saturday?

Prepping Your Small Business developed a roadmap to assist small companies in planning for a successful Black Friday and Cyber Monday in Hannah Whitfield’s article “Black Friday & Cyber Monday 2021: How To Set Up Your Store for Success.” The author believes that black Friday will be bigger than ever this year.

According to their stats from the Head of Ads Research and Insights at Google:
• More than three-quarters of adults are increasing their internet browsing.
• This year, two-thirds of retailers want to begin Cyber Week earlier than usual.
The article also gives your small business 9 steps to prep your online store for what could and should be its biggest day yet.

Tweak your SEO approach

In another post on Business, Kiely Kuligowski gave 13 ideas for a successful Small Business Saturday. Some tips are similar to the first article. But # 13 “Tweak your SEO approach” stuck out to me.
SEO is vital for small businesses because it allows customers to find your website and learn more about your brand. Without good SEO, you will be less visible to your audience, resulting in less sales. Due to the popularity of online shopping, SEO is vital this year. That is, SEO will decide a large percentage of your sales.
Focus on using the right keywords for your business, producing informative blog posts, developing promotional content, and letting Google know where you are so you can attract local customers.

Category: Social Media Marketing 201