The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Business Blogging For Beginners

Small business blogging for beginners. You want to learn how to blog for a small business but running a small business is hard. As a small business owner, I know the struggle of having to juggle multiple different avenues from selling in person, online sales, shipping out orders, managing a website, communicating with customers, and and and..

blogging for beginners leaving you stressed out
Image by Jan Vašek from Pixabay 

What if I told you that I want you to add just one more thing to your plate but it could bring more traffic and more conversions to your website? Would you be interested in learning what some benefits of blogging are for us small business owners and maybe learn some tips and tricks on how to attract more people to your site. If so, feel free to keep reading.

Benefits

Customers want to read and learn about a business and their practices more than they want another advertisement on their screen. Customers are ever more conscious about where they are buying from and what a company believes in and stands for. “87% of consumers will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs” Blogging about your business practices is such a great way to convey your brand image and message to a customer.

68% of people spend time reading about brands that interest them” So why not take advantage of all the readers out there. Blogging is one of the cheapest ways to create content marketing, especially if you are creating the content yourself. Content marketing costs 62% less than traditional marketing and 70% of consumers feel closer to a brand after reading content created by them. After all, you know your business better than anybody else.

89% of content marketers used blog posts in their content creation strategy in 2020. If 89% of them are using it, small businesses should be taking advantage of it also. Blogging also allows customers to reach out directly to a brand if the brand ends their blog post with a comment box. This is a great way for a brand to build a strong healthy relationship with each consumer directly.

Helpful Tips & Tricks

So now you are probably thinking about what are some helpful tips to get you started blogging for beginners. Even if you are a beginner or expert in blogging, these may help you attract more customers and help save you time.

Email Subscribe Form

This can help you enhance your customers experience by subscribing to email notifications or even discounts on products.

Comments Section

The comments section at the end of every blog post allows customers to interact with your brand directly but also allows an open ended discussion between other customers as well. It can help brand engagement and also can foster brand trust. Here is a great example from the Misfits Market blog and the direct brand-consumer contact they utilize. (They sell produce online that is otherwise tossed because of the way it looks)

small business blogging example
Image Retrieved From https://blog.misfitsmarket.com/2020/03/01/whats-in-your-box-march-edition/

Call To Action

Did you know that “HubSpot found that anchor text CTAs increased conversion rates by 121%” All blogs should end with a call to action. This is simply what you want the people reading to do. Do you want them to comment? Do you want them to purchase a product? Do you want them to share the link with friends and family?

Adding Products Inside Blog

Adding your product inside a blog is not a bad choice. This could be as simple as adding a hyperlink to one of your products that you are discussing in the blog post. For example, if I sell all-natural deodorant and I am making a blog post about why you should switch from chemicals to natural, I could add a hyperlink on the text to a product page that leads directly to an all-natural deodorant stick that I sell.

small business blogging social media
Image by Gerd Altmann from Pixabay 

Social Sharing Buttons

Social sharing buttons are important so people can share the article with their friends and family. There are many options for social sharing buttons but creating one for an Instagram feed may end up adding great visuals of your own product without you even realizing it.

Posting Frequency

The more content you have the better it will be for SEO, however you do not want to just create content that is not going to resonate with your audience. Higher quality content can lead to more sales and better ROI. Do NOT stress yourself out trying to pump out 3-4 blog posts a week. Try to make a calendar where you create a healthy routine once a week, once a month. Consistency is key. People will expect and look forward to seeing new content each week/month if you are being consistent.

WIDGETS WIDGETS WIDGETS

Don’t forget that there are so many helpful widgets out there from email marketing, TikTok feeds, social media sharing buttons, chat messengers, reviews, and more. Most of the widgets out there are included on the platform you are probably using like WordPress. Nothing seems to be “free” anymore, so take advantage of what you can.

small business blogging for beginner example
Image Retrieved From: https://www.buffcitysoap.com/blogs/soapbox/body-butter-shower-oil-what-s-the-difference

I wanted to show you guys an example of a small business in my hometown that utilizes a blog. They are called Buff City Soap and they make, yeah you guessed it, soap. They blog about their products, how they make them, how to use them, and most importantly they follow the simple rules that I listed above. Take this for example, at the end of their post they hyperlink to the product they are discussing. Then they end it with a CTA telling the customer to head over to their store or online store to shop for the product. They also have social media sharing buttons on the top and bottom of their blog post.

There are many more things you can do to make blogging easier. If you have free time, creating blog posts ahead of time could help you when you are really in a time crunch. Saving high-quality copyright free images to use for later posts and bookmarking content you want to link back to can all save time.

If you aren’t a beginner blogger but have some tips and tricks to help out, leave some in the comment section below. If you are a beginner and want more information or have questions, leave them down below as well. I would love to help and I know a lot of people out there do also! Thanks for reading.

Category: Social Media Marketing 101