The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Businesses. Limited Resources. Integrated Marketing.

Are you a small business owner feeling stretched thin? Know your business could use a boost but just don’t have the time and/or resources to implement some integrated marketing tools such as social media and advertising tactics? Then this is the article for you. You will leave with some guidelines on how to implement an integrated marketing campaign for your business.

Relates to the title of the post
Integrated Marketing for Small Businesses

Where Do I Start?

Integrated marketing is a way for your business to plan and get better results from a campaign while reducing costs. Simply put marketing leads to prospects, prospects lead to buyers and buyers lead to profits. Rather than putting all your eggs in one basket, you are taking the approach of using a diversity of tools such as:

  • Advertising (Print, TV, Radio)
  • Social/Digital Media/Web (Social channels, SEO, analytics)
  • Direct Mail, Email, Text
  • Telemarketing
  • Promotions (i.e. coupons)

How Does Integrated Marketing All Work?

In an integrated campaign, the marketer tends to keep everything consistent throughout the messaging by using the same tools such as headline, key phrases and even images. By doing so you are utilizing different channels like the ones above to make sure you are reaching your demographics. And by using the same copy, photos and images you essentially are cutting down on labor costs by using the primary information with minor tweaks based on which channels you are using. This article will give you more detail on all different kinds of options.

Did You Really Think the Newspaper was Dead? Think again!

Does this really get read?

More than 124 million U.S. adults read newspaper media each week. That’s 6 out of 10 aged 35 and up and 58% ages 18-34. Remarkably, 63 million adults access newspaper content electronically in their smartphone or tablet!

This is All Great Information but Now What?

Take action! You can either try to implement the tactics on your own or hire a marketing consultant to help you navigate uncharted territory.

  • Develop a Marketing Campaign (The old adage applies here, “if you fail to plan, you plan to fail”)
  • Once you have the plan, you’ll need to develop a budget
  • Then you will need to recruit some specialists like a:
    • Graphic Designer
    • Website Designer
    • Copy Writer
    • Social/Digital Media Specialist

Sound Overwhelming? It Can Be, Take it Slow.

This is the beauty of Integrated Marketing. You can phase all the different elements in over time. You will learn what is working and what is not so that you can allocate your resources where appropriate. We hope you found this article helpful. We would love to hear your thoughts on this article in the comments sections! Did you find it helpful? What marketing approaches have your tried previously or has this article promoted you to try?

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Category: Social Media Marketing 201