The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged best practices

Influencer Marketing Callout

Influencer Marketing: A Nonprofit’s Secret Weapon

ProblemAre you a nonprofit organization? Are you trying to reach your target audience on social media (SM)? If you said yes, then I have good news. Influencer marketing can be a secret weapon for nonprofits. SolutionYou should find an influencer to work with. Nonprofit doesn’t mean no creative marketing opportunities…

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Nostradamus’ marketing predictions

Nostradamus’ Small Business Marketing Predictions for 2025

French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…

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Twitter

Social Media Marketing Tips for Small Businesses: 7 Tips to Grow Your Business

Small businesses – you are in luck! This blog will offer you some tips that you can implement into your marketing strategy. As a small business, you need marketing efforts that will go a long way. Social media provides a powerful tool for outreach that can help get the word…

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travel blogger

So you want to be a travel blogger? Pack these best practices

Don’t leave home without these travel blogger tips. Establishing an online and social presence for any organization takes time and strategy. But if you dream of being a travel blogger implementing these best practices can help you get to your dream destination. The role of a travel blogger also fits…

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Engage with your audience

Customer Engagement – 5 Blogging Tips

You’re a small business, new to blogging, and wondering, “How can I create customer engagement with my blog audience and keep them coming back for more?” One thing to remember is social media, including blogs, should be more than selling. In fact, selling is the last thing you should do with your blog….

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Social Media Channels – Choose Wisely! Part II

A Free Lunch? Management of multiple social media channels can be resource intensive. This underscores the need for deep and thoughtful consideration when choosing which channels will be used in your social media marketing campaign. Administrating an effective promotional strategy requires certain conditions. These are typically represented as expenditures and because expenses may be monetary…

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Small Businesses Save Time

Small Businesses Save Time And Sanity With Social Media Marketing: Part II

This week’s blog session is designed to show small business owners with a small budget and staff exactly how social media marketing can save your business time, money and sanity! In Part I of this series we went over Steps 1 – 3:  Know Your Objectives, Know Your Target Audience, and…

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Small Business Social Media Marketing

Small Businesses Save Time And Sanity With Social Media Marketing: Part I

This week’s blog session is designed to show small business owners with a small budget and staff exactly how social media marketing can save your business time, money and sanity! Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank…

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Twitter

Using Twitter for Small Business: Making the Most of Your Presence

A common struggle for small businesses is trying to get noticed in the vast social media community; using Twitter for small business is important as a communication tool with current customers and followers. As a small business marketing manager, you have probably asked yourself, “So what can I do to…

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