The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged brand awareness

3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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11 Ways for Brand Reputation to Make a Big Difference for Your Small Business

PHOTO CREDIT: MARKETING91 1. Why Your Small Business Needs to Care About Brand Reputation Small businesses such as startups, can benefit immensely from a strong social media presence. A key benefit to consider is having positive sentiment about your business in the press while promoting a positive reputation within the…

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Epic Hacks to Blogging for Small Businesses

Victoria Watson Small business blogging is all about reaching potential with consumers. It can be difficult to increase brand awareness and revenue. There are multiple ways a company can reach and inform a vast majority of people with the following tips and tactics that we find to work out perfectly!…

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