The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged branding

Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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What about B.O.B. (Benefits of Blogging)?

What about those blogging benefits Bob? Before we dig into the benefits of blogging, let’s touch upon the “What about Bob?” reference. Some of us may remember the 1991 American comedy film that starred Bill Murray and Richard Dreyfuss, What about Bob?. The film highlighted an irritating patient, Bob, that…

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A Mandalorian’s Bounty Puck to Social Video

Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I  will give you an easy five-step guide to…

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Nonprofit Does Not Mean Non-Viral

Awareness is the most popular tool for any nonprofit organization and going viral boots perception. What are the first social marketing campaigns that come to mind when you think of superb awareness efforts? The first three that come to my mind are: The ALS Ice Bucket Challenge, Movember, and Love Has No…

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