The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged branding

Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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Building Brand Identity on Instagram

Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them.  In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand.  In an…

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Social Media Trends That Effect Small Businesses

First of all, social media marketing is definitely not a one-size-fits-all sort of endeavor. Take for instance the many different platforms to consider when seeking the most effective way to deliver marketing messages to your target audience. Or, knowing what type of content will most interest your audience. Not to…

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How To Repurpose Your Content

By: Anne H. Moorer What does content repurposing actually mean? Well, the concept is simple enough: take whatever winning content you already have on hand and adjust its look and feel so that the new format can be posted to other platforms. If you do this effectively, it could mean…

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