The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged business social media

Picture of retail shop worker opening store after lockdown

Small Business, Big Impact

How can you make your small business stand out on social media and make a big impact? Get creative with features! The current global pandemic has taken over our world in more ways than one. It has forced people to stay inside and really rely on the internet for everything…

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Nostradamus’ marketing predictions

Nostradamus’ Small Business Marketing Predictions for 2025

French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…

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social media

Facebook and Twitter and Instagram, Oh My!

What do I do with all of these different pages? Facebook, Twitter, Instagram; social media can be overwhelming for some businesses, you have to think of new content to draw current and potential customers to your page regularly in order to increase interest around your business and the products or…

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Facebook Ads Scrabble Letters

Facebook Ads, Where Do I Start?

Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…

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Make friends, engage

Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience

Small Business Owners:  Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience.  You post your blog and excitedly wait to see what happens…

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Using Snapchat for your Business

  What exactly does SnapChat do?? Snapchat is an image or video sharing platform. Any Snapchat user can send a ‘snap’ to their friends or followers. Snaps can be viewed for up to 10 seconds, dependent on what the sender decides. When time runs out, the snap disappears. You can…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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