The Social Media Marketing Blog by SNHU Students
This blog is about my experience with launching a Facebook page at a small credit union where I am employed in a one-man marketing team. It is the first time that the credit union has explored using social media in any form. I started with with a Facebook page since…
Does any one company or entity need to have an account on all the social media platforms? The answer is no. It makes far better sense to choose one, at most two, platforms to post entries and engage followers. Choosing the right social media platforms is where difficulty comes into…
Are you a social media beginner? I’m assuming the decision has been made that you and your small business will venture out into the social media world. Congratulations! As you step into this new world, there are a few things that need to be taken care of. But, this is…
Small Business Social Media Tips from a Frustrated Small Business Marketer Running a small business is already hard. Trying to run your business and find time to market your business effectively on Social Media is frustrating. Just remember you’re not alone, and I understand the frustration of trying to search…
A Washington DC firm by the name TrackMaven analyzed over 1.7 million tweets to come up with data behind the best practices for earning a retweet. The study found the practice of tweeting late at night when those after hours infomercials air can earn you the best chance to get a retweet….
As a nonprofit organization, you know that fundraising events are a great way to increase support and attract new donors. You also know that events can be expensive, time consuming, and quite honestly…a wasted effort if they fail to attract a good crowd. According to the National Center for Charitable…
Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…
Creating a calendar to use for social media marketing can be crucial to the success of a campaign. Having a place to track ideas, manage the content writers, keep track of dates, and keep track of where all of the content has been posted across all the networks will help…
There is a lot of hype about major players with big budgets creating social media campaigns that go viral, but how can small businesses in B2B markets use social media to drive business? In this B2B How-to Guide, I’ll explain realistic steps that small businesses can implement to achieve success…
We all know that content is King. From professional marketing gurus to novice bloggers, content is one of the main ways in which to communicate a brand’s purpose and identity. What is your brand? Who does your band benefit? Is your brand relevant to the target market? Ultimately, the content…