The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged content marketing

Social Media Marketing Supporting Small Business

Social Media Marketing Supporting Small Business

Social Media Marketing Supporting Small Business can be somewhat scary, especially if you are just not sure where to begin. However, social media marketing supporting small business is easier than you think. If you have ever wondered just how to get started and would love some guidance, you are not alone and we are here to help! Let’s get started and review a…

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Using Snapchat for your Business

  What exactly does SnapChat do?? Snapchat is an image or video sharing platform. Any Snapchat user can send a ‘snap’ to their friends or followers. Snaps can be viewed for up to 10 seconds, dependent on what the sender decides. When time runs out, the snap disappears. You can…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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Top 5 Tips for Non-Profit posting on Instagram

5 Tips for using Instagram for you Non-Profit! Social media is ever changing, and the importance for companies to use social media is growing in importance. Instagram is one of the most popular social sites with 300 million users monthly  Instagram provides your non-profit business exposure to new and potentially…

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Small Business, Large Reputation

The primary goal of social media management is to successfully reach a specific target audience and retain them through content, messages and advertising.  The more narrowly defined the target audience is the more easily it will be to manage exact content, satisfy user’s needs and overall be successful. There should…

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Content Curation

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you…

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