As a small business or general users of social media it’s easier to take pictures and post, rather than create videos. Understandable. But in recent years, TikTok, Instagram Reels and YouTube have become a commercial advertising powerhouse. And short-form videos are the most viewed. The way in which we view…
Posts Tagged content
Want your content to be more shareable? Try memes!
By Chris Renshaw Why do we want our content to be more shareable? Putting in the work and getting someone to check out your blog post is a wonderful thing. Seeing the numbers and knowing that each number is a person who has at least seen your content. Plus, you…
A Mandalorian’s Bounty Puck to Social Video
Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I will give you an easy five-step guide to…
Use Visual Design Tools To Make Your Content Pop
According to digital marketing stats, pictures ARE worth a thousand words. Here are some visual design tools to make your content pop. #visualdesign #SNHUsmm
5 Ways to Accomplish Social Media as a NonProfit
Has your organization ever felt like they could accomplish & retain attention with or without social media? If you have thought about it, here are a few tips for nonprofits that can be used to reaching your target audience, gaining presence & building a connection with followers. (Sadiq, 2018) Choose a platform…
Using Snapchat for your Business
What exactly does SnapChat do?? Snapchat is an image or video sharing platform. Any Snapchat user can send a ‘snap’ to their friends or followers. Snaps can be viewed for up to 10 seconds, dependent on what the sender decides. When time runs out, the snap disappears. You can…
Using Google Analytics for Content Ideation
How you run your small business is important, and your online presence should be designed to increase awareness of your brand. Content marketing is a great way to build this online presence, but not all small business owners have the time, skills, or desire to be content creators. There are…
Save Time. Save Stress. Hire a Freelancer.
A short story shorter. As a young professional, overwhelmed and stressed at my first marketing job, my director sat me in his office and shared an anecdote in hopes of building confidence. I was trying to learn how to be efficient in every marketing tool in every department, when my…
SMALL BIZ, GREAT CONTENT: 3 EASY ACTIONS TO DRIVE ENGAGEMENT
CONTENT STRATEGY FOR YOUR BUSINESS by Judith Cruz Sometimes small businesses assume that having a social media presence means having an account on every social medium and that posting the same thing over and over is enough to attract an audience and clients. I know that is a…
Content Curation
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you…