The Social Media Marketing Blog by SNHU Students
By: Anne H. Moorer What does content repurposing actually mean? Well, the concept is simple enough: take whatever winning content you already have on hand and adjust its look and feel so that the new format can be posted to other platforms. If you do this effectively, it could mean…
We all know that content is King. From professional marketing gurus to novice bloggers, content is one of the main ways in which to communicate a brand’s purpose and identity. What is your brand? Who does your band benefit? Is your brand relevant to the target market? Ultimately, the content…
Part 2 of 3 As I talked about in my last post about targeting healthcare consumers in social media, while seemingly at odds with each other, healthcare and content marketing are really a good match because there are several positive opportunities that content marketing provides healthcare organizations: awareness, engagement and…