The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged engagement

3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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Innovative Social Media Marketing Practices

Why use Social Media for business? Small businesses are in need for new and innovative Social Media Marketing practices.  Listen, we are all grateful for government created programs that kept small businesses afloat during the pandemic.  However, ITS OVER! As a result, it’s imperative to make up for lost time and…

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What about B.O.B. (Benefits of Blogging)?

What about those blogging benefits Bob? Before we dig into the benefits of blogging, let’s touch upon the “What about Bob?” reference. Some of us may remember the 1991 American comedy film that starred Bill Murray and Richard Dreyfuss, What about Bob?. The film highlighted an irritating patient, Bob, that…

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Business Growth it’s in the Listening

Now more than ever because of COVID-19 and quarantine it is important for small businesses to engage with their customers. Customers love it when a brand takes the time to respond to them about their concerns and their needs. What it boils down to is companies need to be present…

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A Mandalorian’s Bounty Puck to Social Video

Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I  will give you an easy five-step guide to…

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Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

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Epic Hacks to Blogging for Small Businesses

Victoria Watson Small business blogging is all about reaching potential with consumers. It can be difficult to increase brand awareness and revenue. There are multiple ways a company can reach and inform a vast majority of people with the following tips and tactics that we find to work out perfectly!…

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Social Media Strategic Guide for Non-Profits

Social media is an opportunity for Non-Profits to tell their story, engage with supporters and get results, which means that there’s no time like the present to create or refresh their social media strategy. And nonprofits are really starting to understand how social media can support their strategies. For non-profit organizations,…

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