The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged facebook

Social Selling Recommendations from Someone who Failed and Learned

Hello & Welcome. You can tell from the title, that I will be giving social selling recommendations. Consider these recommendations or a how-to guide from someone that failed at it. That got your attention didn’t it? Although it was my company, the parent company I was with had a lot…

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Grow Your Social Media In THREE EASY STEPS

Being a small business can be tough. Growing locally is the easy part, but all businesses eventually have to get on social media to grow. As a small business there are a variety of potential problems that could arise. Whether it is insufficient staffing, poor social media experiences, a small…

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Innovative Social Media Marketing Practices

Why use Social Media for business? Small businesses are in need for new and innovative Social Media Marketing practices.  Listen, we are all grateful for government created programs that kept small businesses afloat during the pandemic.  However, ITS OVER! As a result, it’s imperative to make up for lost time and…

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How to improve your content: Pictures VS Videos

As a small business or general users of social media it’s easier to take pictures and post, rather than create videos. Understandable. But in recent years, TikTok, Instagram Reels and YouTube have become a commercial advertising powerhouse. And short-form videos are the most viewed. The way in which we view…

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Hiring Social Media Talent, Three Years of Experience Requires a Budget

The average base pay of a Social Media Coordinator (or social media-related position) is ranged from$39,000 ~ $58,000 with the median salary being $46,258/yr – 7% above the national average in New York City. The average cost of a start-up company/small business is roughly $30,000 already according to studies from the Ewing Marion Kauffman Foundation….

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4 Tips for Small Businesses to Increase Brand Engagement on Social Media

4 Tips for Small Businesses to Increase Brand Engagement on Social Media   As a small business, it can be difficult getting your name out there. However, there are great opportunities to utilize social media to help spread word of your brand. Do you have a small business that you…

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Facebook and Twitter and Instagram, Oh My!

What do I do with all of these different pages? Facebook, Twitter, Instagram; social media can be overwhelming for some businesses, you have to think of new content to draw current and potential customers to your page regularly in order to increase interest around your business and the products or…

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Facebook Ads Scrabble Letters

Facebook Ads, Where Do I Start?

Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…

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