The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged facebook

How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

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Buy Button = Social Media + Small Businesses

BUY Button: The New Call-to-Action A small business social media BUY Button can expand or introduce its brand through e-commerce on social media networks. Consumers have reached your small business through Facebook, Twitter, and Pinterest. Including the BUY button with your products or services gives the consumer to power to do just that,…

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Should I Use a Facebook Page or Website?

By Anthony Alarcon (@socialographers) Small business owners and non-profits are told that they must have an online presence.  With a DIY budget, they search for the path of least resistance.  Most are familiar with Facebook for personal use.  If they research social media marketing Fan pages and business pages on that platform are the…

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Facebook Profile Picture

Facebook and Profile Pictures

Facebook, to some, changes like the season. Much like the post, what is hot today, may be blown away with the wind tomorrow. It’s important that your Facebook page is maintained, and I am speaking more than just your post. I’m speaking about your profile picture. Your profile picture should…

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Engagement Equals Audience for Small Business

  Small Businesses can benefit from engaging on Social Network sites.  Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter…

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Social Media for small business

Best 3 Social Media Sites For Small Biz

Being a small business owner is a very rewarding yet daunting tasks and adding social media marketing to the equation can be stressful. The smaller the business the more hats employees must wear to keep the business running. Because of this, many small businesses are lean from a labor perspective,…

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