The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged instagram

Building Brand Identity on Instagram

Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them.  In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand.  In an…

read more...

Top 5 Tips for Non-Profit posting on Instagram

5 Tips for using Instagram for you Non-Profit! Social media is ever changing, and the importance for companies to use social media is growing in importance. Instagram is one of the most popular social sites with 300 million users monthly  Instagram provides your non-profit business exposure to new and potentially…

read more...

Insta-Marketing

The world now revolves around social media, many people get up in the morning and the first thing they do is check all of their social media accounts, plus e-mail (where they also receive social media notifications).  Like many other Social Media users, I am completely, 100% addicted to Instagram….

read more...

How To Repurpose Your Content

By: Anne H. Moorer What does content repurposing actually mean? Well, the concept is simple enough: take whatever winning content you already have on hand and adjust its look and feel so that the new format can be posted to other platforms. If you do this effectively, it could mean…

read more...

micro-videos boost engagement

Micro-Videos Can Help Boost Engagement

Micro-videos may be the solution to your problems if you are struggling to drive engagement with social media. According to Forbes, micro-videos are one of the social media marketing trends that will play a prominent role in 2014. If you have never heard of micro-videos or don’t know what they…

read more...

Vine and Instagram Videos Boost Company Visibility

Vine and Instagram Videos Boost Your Company’s Visibility

Using Vine and Instagram videos can boost your company’s visibility! Use these tips to produce social media videos that help you build community and strengthen your brand’s reputation. As technology evolves and newer social media trends become popular online, marketing managers have the sometimes overwhelming burden of figuring out, what…

read more...