The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged marketing

User-Generated Content (UGC) & Alternative Small Businesses

UGC-The New Way for Alternative Small Businesses

What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…

read more...

How Can User-Generated Content (UGC) Benefit Your Small Business?

What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…

read more...

Inexpensive Ways to Market your Business on a Budget

As a small business owner, things may often be tight. You may find yourself with little to no money for a marketing budget, making promoting your business difficult.
There are inexpensive ways to market your small business that won’t require too much time or money. This article will reveal several ways to market your business for free or with very little money.

read more...