Social media is everywhere. The amount of social media users are increasing and so is the amount of time that users are spending on social media. So how does a small business stand out in a crowd? What are the tricks and tips to catch the attention of a potential…
Posts Tagged marketing
How to Build A Strong Online Brand Identity
Have you thought about starting your own business? Do you already have your own business, but you social platforms could use a boost? Wherever you are in your business journey, applying these simple tips can help build a strong brand identity on and off-line. 1. Brand Consistency Consumers in this…
5 reasons why to utilize hashtags in your next post
Want to learn about Hashtags? You have come to the right place. Hashtags are a label used on every social media site to make it easier to find content related to that topic. Think of it as a filing system for the internet. Most marketers utilize hashtags to reach their…
5 Steps to Start Social Media Managing Business from Home
BY: HANNAH BROCK Want to work from home? With the recent pandemic and businesses learning that they don’t have to work from an office, this has created opportunities for anybody to start a business from home. Social media began as a simple method to keep in touch with family and…
Hitting The Heart Strings
Emotions are an extreme force. Emotional marketing is the use of persuasive messages that hit human emotions to form a connection with your target audience. Usually, when using emotional marketing, you are attempting to hit one single emotion, rather than a mix. You want to target the influence decision-making emotion…
Personal Branding Marketing and Small Businesses Go Together: Digital Marketing
Personal Branding for Digital Marketing “The truth is personal branding is a powerful tool for raising not just your own fortunes, but the fortunes of your business. That goes for any major pivots or changes your business makes, or if you decide to open a different venture at some point…
Old School In A Social Media World. 4 Steps to take to boost your business using social media.
When social media first started in 2004, it was pretty simple. A click here, a click there, and you were where you needed to be. These days, for those more old fashioned or prefer the simple way of life it’s not so simple. My children still have to show me…
Small Businesses and The Value Of Customer Service
By Taya de Alba How Much Value Does Customer Service Have? Small Business can be directly affected by good customer service and actions. Data collected from the customer acquisition cost (CAC) says that, “Businesses can grow revenues between 4% and 8% above their market when they prioritize better customer service…
How Social Media Can Improve Small Business’ Customer Service
In the modern world of marketing small businesses cannot use social media solely as a way to promote their brand. Consumers today are looking for two-way conversation as a way to be involved and engaged with your business. Most brands think they offer great customer service but that’s not how…
Nostalgia Marketing: It’s Bringing Feelings Back
The holiday season is slowly closing in on us. Soon there will be a crisp to the air and smells of fresh baked pies. It will bring back the memories of childhood or bring new traditions with it. Maybe that means shopping smaller and bringing that homemade touch to your…