The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SEO

Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…

read more...

Winning Market Share through SEO

In today’s digital world, the internet is at the heart of everything we do. Watching your favorite sports team? Stream the game online! Miss your friends back home? Jump in a chat room! Homework due? Hop online to MySnhu and get it done! Almost anything you would have to do;…

read more...

The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

read more...

digital marketing

Digital Marketing Professionals in Demand?

Digital Marketing Professionals in Demand or Not? Social media has created a demand for digital marketing professionals, but how much demand in the next decade?  What technical skills will they need?  SEO or Google Analytics? Where will the demand be the greatest?  And who wants to employ them?  Employment, it’s…

read more...

Know SEO

Do You Know SEO?

You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…

read more...