The Social Media Marketing Blog by SNHU Students
Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…
SEO 101: How SEO Enhances Social Media Marketing By John M. Baker (@knunoo76) Everyone Cares About SEO As you may know, search engine optimization is a huge buzz phrase these days. “I got to have SEO! I need more of it!” But what do we really need and want? It…
Nonprofits seek to create social change. That means being a force for good. These organizations depend on annual donation revenue to be successful. Luckily, Americans are some of the most generous citizens in the world. Still, nonprofits face myriad challenges: Alternatives. Donor advised funds allow a tax deduction, but delay money getting to charities….
In the past 8 out of 10 small businesses failed within the first 18 months of their grand opening. The closings were for several reasons such as the funds were low, the organization did not listen to their consumers nor did they separate themselves from everyone in the industry. Now,…
Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…
Writing a blog post takes time, energy, and brainpower. Once you have your post written, your images added, and everything looks perfect to you, you want people to read and comment. But what happens when no one comes and reads your baby? It’s heart breaking. All that time and energy…
If there are “8 million stories in the naked city” there are 100 million blogs on the internet. Search any term and you’ll find a myriad of blogs addressing that subject. With that much competition, how do you engage with your audience and attract them to what you have to…
By Anna Seacat If you’re an owner or marketing manager at a small business, a do-it-yourself guide to SEO may be just what you have been looking for, especially since marketing is expensive, as is website development. Have you just spent a good chunk of the marketing budget on an…
Throughout this series on Elements of SEO, the focus has been on what to do. First, it is important to select the keywords you are targeting. Keywords are the most essential SEO element. The second set of SEO elements focused on what to do on the web page or blog….
SEO, search engine optimization, begins with the web content (on the page) but also includes building a solid reputation for the web content. Search engine rankings try to approximate trust along with relevance. While relevance can be built largely on the page, trust is demonstrated by how the web content…