The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Small Biz

Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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Top 5 Tips for Non-Profit posting on Instagram

5 Tips for using Instagram for you Non-Profit! Social media is ever changing, and the importance for companies to use social media is growing in importance. Instagram is one of the most popular social sites with 300 million users monthly  Instagram provides your non-profit business exposure to new and potentially…

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