The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Small Biz

Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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Creating brand awareness

Creating Brand Awareness

Small or big brand? It doesn’t matter! Your brand can create awareness using these Social media marketing tips! Find out what you may be missing from your social media strategy in our newest blog post.

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Evolution of Social Media Marketing

3 Small Businesses Succeeding at Social Media

In this ever-changing world that we live in social media has become one of the most helpful tools marketers have available to themselves. Due to these quick changes in the way we market large and small businesses alike have had to adapt quickly. Integrating social media into their current marketing…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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affiliate marketing

Affiliate Marketing Partners Work To Help Your Small Biz

What is Affiliate Marketing? Affiliate marketing partners can help drive traffic to your site, especially important when  competing with other similar businesses locally. If you don’t know what affiliate marketing is, check this out. You might ask how much will it cost? The process can entail a domain name and…

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Top 5 Tips for Non-Profit posting on Instagram

5 Tips for using Instagram for you Non-Profit! Social media is ever changing, and the importance for companies to use social media is growing in importance. Instagram is one of the most popular social sites with 300 million users monthly  Instagram provides your non-profit business exposure to new and potentially…

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