The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Small Business Marketing

User-Generated Content (UGC) & Alternative Small Businesses

UGC-The New Way for Alternative Small Businesses

What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…

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Inexpensive Ways to Market your Business on a Budget

As a small business owner, things may often be tight. You may find yourself with little to no money for a marketing budget, making promoting your business difficult.
There are inexpensive ways to market your small business that won’t require too much time or money. This article will reveal several ways to market your business for free or with very little money.

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Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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Surviving the Pandemic as a Small Business

Small businesses surviving the pandemic are find creatives ways to reach their audiences and stand out amongst the competition. In March of 2020, businesses across the globe were faced with a crisis that have yet to see in their lifetime.  The Covid-19 pandemic caused havoc on businesses around the world. …

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Crush Your Small Business Goals

Marketing is a Process Every business owner wants to crush their goals the first year. First, there are the basics to consider if it’s a brick and mortar. This includes rent, utilities, and other expenses that deal with maintaining the space. Second is an online platform. The upkeep of the…

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