The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Small Business Marketing

Are You Listening?

How Social Listening Can Help You Grow Your Business What is Social Listening? Social Listening is the practice of a business monitoring their social media pages to see how their customers and audience perceive them. It is a way for users to monitor keywords and mentions of your business so…

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Niche Market

Share Your Wealth to Grow Your Niche Market

How small businesses can share more than advertisements  You’ve started a business within a highly specialized niche. Yet, you suddenly realize all of your content on social media involves advertisements and sales announcements. Now, you are sitting there wondering why you do not have more variety, and how you can change…

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modest-marketing-budget-dollar-bill

A Modest Marketing Budget Doesn’t Have to Mean Mediocre Marketing Content

How to get great value from your marketing with limited to no budget. Maybe you work for a start-up that’s surviving on a shoestring budget? Or perhaps you’re part of a small business that never really needed marketing because you didn’t have much competition until now? Whatever the reason, having…

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Micro-Influencers and Small Business Go Together like Peanut Butter and Jelly

Marketing a small business may seem like a simple task, but there are some unique challenges to overcome. What works for big brands cannot always be scaled down to a small business setting. However, partnering with micro-influencers is a great strategy to implement regardless of the size of your brand…

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Social Media Chaos

Social Media Can be Bad for Small Business

Why Social Media Can be Bad for your Small Business photo source  Social Media? BAD for your small business? How can that be? Isn’t that the hot topic right now? Cat’s meow for business, especially small business marketing tactics? How could it possibly be bad? Think about it…things are only optimally effective…

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Collaborate to Grow Small Business Social Media

Collaborate With and Endorse Celebrities or Local Influencers Collaborate to grow your small business on social media by endorsing a Celebrity, local Influencer, or an organization. These endorsements give the business visibility and credibility to grow a social media following. Endorsements can come in the forms of personal, or celebrity…

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Storytelling On Social Media Using These 4 Tips

Storytelling on social media refers to communication that utilizes new media such as photos, videos, text and gifs. Storytelling helps brands increase awareness, attract new followers, and engage customers. In a world rife with banner ads, pop-ups, and other promotional messages vying for our attention, consumers have become numb to…

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