The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged small business social media

User-Generated Content (UGC) & Alternative Small Businesses

UGC-The New Way for Alternative Small Businesses

What Was Once Strange and Unusual is Now a Viral Sensation due to UGC Have you noticed how the alternative, gothic, oddities & curiosities, and spooky aesthetics have become popular throughout social media? This is due to user-generated content (UGC) on social media platforms specifically Instagram and Tik Tok. Users…

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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Getting Real with Reels: How to Increase Brand Awareness with Instagram Reels.

Social media has leveled the playing field between small business and large corporations. Social media allows small business to get their products and services in front of many with minimal cost. But just like anything in life, social media is continually evolving. What was hot and trending today can be…

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Hitting The Heart Strings

Emotions are an extreme force. Emotional marketing is the use of persuasive messages that hit human emotions to form a connection with your target audience. Usually, when using emotional marketing, you are attempting to hit one single emotion, rather than a mix. You want to target the influence decision-making emotion…

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