The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SmallBiz

Small Business Social Media Engagement

Small Business Large Engagement!

A guide for small business and social media engagement Have you ever tried reaching out to a small business or an influencer on social media and received no response? How did this make you feel? Would you want your consumers to have that same experience? Personally, there is nothing worse…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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e-mail marketing

Email Marketing: Not Dead Yet!

Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…

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Instagram Stories: Not Just for Selfies

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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