The Social Media Marketing Blog by SNHU Students
A guide for small business and social media engagement Have you ever tried reaching out to a small business or an influencer on social media and received no response? How did this make you feel? Would you want your consumers to have that same experience? Personally, there is nothing worse…
Your small business should approach clients the way you approach people you want to date.
Content is king. In today’s market, that is absolutely true. On average, almost 90 GB of data is sent every second of every day. That’s a lot of data consumption. Here’s a great infographic by File Catalyst that shows how much content consumers use on a daily basis: Content…
Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…
A story, if you are a small business, the hardest place to begin is getting the perfect picture or video. Tell your story using Instagram Stories. Instagram Stories Instagram Stories has surpassed Snapchat in daily users. To get your brand in front of daily users, it is important to have…
Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…
As a small business owner it can be difficult to add more to your plate. However, I am here to tell you that blogging can be fun, easy, and help you get the word out about your business. Blogging can be a way to express your business, get the word…
You are a small business owner and you are operating with a smaller staff than a large corporation. This most likely means you need to maximize your results on a tight timeline and with few resources. Do you know what social media channels are best for your business? If not,…
Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…
Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…