The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Smallbusiness

using tik tok to grow small business

Grow Your Small Business By Creating Simple, Engaging Tik Tok Videos

Social media has helped many small businesses compete in a world dominated by large corporations with loud voices. Unsurprisingly, small businesses gravitate towards popular and recognizable sites likes Facebook, Twitter, Instagram, Youtube and LinkedIn. However, when deciding what social media sites are right for your business, you might want to…

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Getting Social: The benefits of social media for small businesses.

While we are still in the midst of a raging pandemic, it is becoming harder and harder for businesses to sustain survival as our economy remains broken. It is more important than ever for small businesses to sharpen their social media marketing skills, especially during this time of uncertainty. As…

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Boost your Business without Spreading Germs

Looking for ways to reinvent your business? Here are 5 tips to help your business. Picture this, your business is doing amazing.  Your hitting all your sales goals and you’re on target to have the best year!  But then curveballs are thrown at you and in an instant, you’re forced…

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What do I do with an image?

The Big Picture: Images are the Key to Small Business Social Media Marketing

I think it is safe to assume that the vast majority of people know what a tomato looks like.  Yes, there are several different varieties of tomatoes and most people cannot name them all just by looking at a basket containing five different varieties and name each one.  Celebrity, beefsteak,…

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Picture of retail shop worker opening store after lockdown

Small Business, Big Impact

How can you make your small business stand out on social media and make a big impact? Get creative with features! The current global pandemic has taken over our world in more ways than one. It has forced people to stay inside and really rely on the internet for everything…

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Hiring Social Media Talent, Three Years of Experience Requires a Budget

The average base pay of a Social Media Coordinator (or social media-related position) is ranged from$39,000 ~ $58,000 with the median salary being $46,258/yr – 7% above the national average in New York City. The average cost of a start-up company/small business is roughly $30,000 already according to studies from the Ewing Marion Kauffman Foundation….

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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