The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Smallbusiness

social media advertising

The Practical Guide to Using Social Media Advertising Without Breaking the Bank

Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience…

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Building The Best Online Presence

Building the best online presence is extremely important for any type of business.  Too many business fall short and miss engagement with their target audience. The major reason is because they do not know how where to build the best online presence.  Knowing and understanding how to get online is…

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Online Reputation Management Matters

Online Reputation Management   Why does online reputation management matter to a business? Because online reputation management affects profitability, brand image, and SEO efforts. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, businesses can resolve issues with disgruntled customers before they…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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