The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SMM

Closed due to COVID

Why Invest in Small Business

Pandemic and Influential Content In the U.S. nearly 79% of small business owners were left wondering why a person would want to invest in a small business now after the experience we had last year due to COVID-19. When the world went into lockdown, small business owners had no clue…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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No Nonsense Guide to Small Biz Social Media

In an era of “Shop Local”, more and more consumers are looking to support smaller businesses.  In return, small businesses must effectively market themselves and ensure marketing strategies do not get stale. Not sure where to start, then this No-Nonsense Guide to Small Biz Social Media is for you! 5…

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Quality Over Quantity in Content Marketing

Quality matters. Social media marketing has turned the marketing world into a content heavy industry. With blogs, Facebook, Twitter, and all the other social media platforms, marketing is now focused on posting good content and getting viewers to share and like this content. But, what is more important quality or…

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