The Social Media Marketing Blog by SNHU Students
Social media was once regarded as a way for friends to connect with one another. Today, businesses of all sorts—large or small and local or international—are highly active on social media and are engaging with and learning about their consumers. Consumers are communicating with one another about product reviews and…
Social media is an attractive marketing channel for a lot of small businesses due to its relatively low cost. It’s free to start a Facebook, Twitter, or Pinterest account. And you can even start to gain followers without spending a dime. Although these social networks are free to join, they…
Small businesses and small business owners are incredibly diverse, all having different needs and different ways of conducting business. Today on TSO we wanted to feature tools are universally functional and can help you get inside your consumer’s head to find out what they really want. We will be featuring…
Today, almost everyone has some kind of social media account — including businesses. To ignore social media’s impact on everyday life as a business would be a huge mistake. As a small business, engaging customers and potential customers is imperative to building business. Social media is the way to engage…
The primary goal of social media management is to successfully reach a specific target audience and retain them through content, messages and advertising. The more narrowly defined the target audience is the more easily it will be to manage exact content, satisfy user’s needs and overall be successful. There should…
Small businesses are just like all other businesses in that they are there to provide a product or service and make money. And with every business come struggles and difficulties, long hours, weekends, scheduling, hiring/firing. Where small and mid-large businesses differ are in the people that are working the hours…
Maximize Your Event’s Success Using Social Media for B2B Trade Shows! Trade Shows require a significant investment of time and money. It’s not uncommon for B2B companies to allocate 30% of their marketing budget to trade shows. Social media can help you get the most bang for the buck during…
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you…
Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…
Creating a calendar to use for social media marketing can be crucial to the success of a campaign. Having a place to track ideas, manage the content writers, keep track of dates, and keep track of where all of the content has been posted across all the networks will help…