The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SMM

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Social Media: Make Your Small Business Thrive

Social media was once regarded as a way for friends to connect with one another. Today, businesses of all sorts—large or small and local or international—are highly active on social media and are engaging with and learning about their consumers. Consumers are communicating with one another about product reviews and…

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Three Easy Steps For Small Business Social Media Success | How and why small businesses can implement their own social media strategy

Today, almost everyone has some kind of social media account — including businesses. To ignore social media’s impact on everyday life as a business would be a huge mistake. As a small business, engaging customers and potential customers is imperative to building business. Social media is the way to engage…

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Small Business, Large Reputation

The primary goal of social media management is to successfully reach a specific target audience and retain them through content, messages and advertising.  The more narrowly defined the target audience is the more easily it will be to manage exact content, satisfy user’s needs and overall be successful. There should…

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Social Media Improves Trade Show Success

Social Media for B2B Trade Shows

Maximize Your Event’s Success Using Social Media for B2B Trade Shows! Trade Shows require a significant investment of time and money. It’s not uncommon for B2B companies to allocate 30% of their marketing budget to trade shows. Social media can help you get the most bang for the buck during…

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Content Curation

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you…

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How to Use Memes to Stand Out

Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…

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