You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…
Posts Tagged SNHU.edu
Social Media – drive your share of the market
Social media is the easiest way to reach your target audience and build your brand awareness and use it to grow your small business. Do you feel like you’re always competing with the big companies to grow your brand? That there has to be some way to gain some market…
Small Business Tourism and How it is Changing the Tourism Industry of Today
This is a post I have written about the impacts of small businesses within the tourism industry. I hope you enjoy it, thank you!!
Small Business Buyer Persona and How to Create Them
What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?” Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great…
Every Author Needs Social Media to Create a Presence
My one dream in life was to become a published author. As a child, my head was always buried in a book somewhere–anywhere I could find a book, I was there, reading it voraciously. I have never stopped reading, and even enjoy listening to audio books while traveling. A few…
Not Your Grandparent’s Nonprofit!
Even though your grandparents or parents for that matter might have favorite nonprofit organizations that they have donated or were involved with before the rise of social media, the social media landscape has changed. The way, in which nonprofits reach their intended audience, many options exist. Facebook, Twitter, Smartphone Apps….
Calendars Help Launch Successful Social Media Campaign
Creating a calendar to use for social media marketing can be crucial to the success of a campaign. Having a place to track ideas, manage the content writers, keep track of dates, and keep track of where all of the content has been posted across all the networks will help…
Social Media for Graphic Designers: Benefits and Drawbacks
The days of a being a “starving artist” are over! Now more than ever graphic designers are in high demand thanks to social media. Social media has changed the way the we do business! Therefore learning social media marketing is becoming a necessary skill for designers to have. As…
Five Useful Tips for a Successful Facebook Campaign
Big businesses can make managing a Facebook campaign look easy. Their budgets are large enough to hire marketing experts that work on the company’s social media efforts full-time – giving big companies maximum exposure, compelling content, and substantial fan engagement on Facebook. As a small business owner, your time, effort…
Event Planners and Social Media: Calling a Truce
Event planners and social media have a love/hate relationship. Event planners seem to be searching for ways to find new customers. Social media sites like Pinterest and some blogs are gaining the attention of brides-to-be and others looking for event ideas. Potential clients can plan an event by themselves with…