The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged #snhusmm

The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…


Engage with your audience

Customer Engagement – 5 Blogging Tips

You’re a small business, new to blogging, and wondering, “How can I create customer engagement with my blog audience and keep them coming back for more?” One thing to remember is social media, including blogs, should be more than selling. In fact, selling is the last thing you should do with your blog….