The Social Media Marketing Blog by SNHU Students
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
In a digital world full of social media accounts and endless information, engaging readers is one of the most important thing you can do with your content. But exactly how does one engage readers? Methods vary from how often to share to what hashtags to use, and everything in between….
Social Media is a powerful tool every business should have. If social media is not part of the plan, then it should be added as one of the main marketing plans. Like the name suggests, Social Media is a social platform; one to be social on and engage. In business…
Social Media Sucks & Sucking at It Is Normal It’s easy to make a case for the importance of social media. I mean, have you seen the statistics lately? We won’t get scientific but we will highlight that at the end of 2016, 2.8 billion people were using social media…
As a fairly new blogger (still am) one thing I did know was that hashtags are in an integral part of your social media game. I looked at it as if you don’t #hashtag your photos on Instagram then how are people going to see them? Truth is there are…
As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast…
“I want to blog, but I don’t know what to write about.” I get that. Having taught for several years, I found that one of the biggest problems with beginning writers (including bloggers) is topical focus. It can be daunting and difficult. I saw this first hand last fall. I…
What are the best ways to leverage social media in the travel and tourism industry? Social media can feel overwhelming sometimes, but don’t despair! It’s not as complicated as it seems to promote your travel and tourism brand if you stick to some simple guidelines. Here are seven key tactics…
You’re a small business, new to blogging, and wondering, “How can I create customer engagement with my blog audience and keep them coming back for more?” One thing to remember is social media, including blogs, should be more than selling. In fact, selling is the last thing you should do with your blog….
First comes the buzz, then the social media metrics. In part 2 of this series, we’ll explore those metrics. In addition, we’ll look at Google Analytics, Hootsuite and other social media productivity tools designed to help you manage and measure the impact of your efforts. Fair warning to math phobes:…