The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged snhusmm

Closed due to COVID

Why Invest in Small Business

Pandemic and Influential Content In the U.S. nearly 79% of small business owners were left wondering why a person would want to invest in a small business now after the experience we had last year due to COVID-19. When the world went into lockdown, small business owners had no clue…

read more...

Hashtag

Let’s Hash(tag) it Out!

3 reasons why your small business should be using hashtags! Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. Karen Olafson, Hashtags have become a search engine within social media. You…

read more...

Social Media Trends for NonProfits

intro When I think about nonprofits, Movember and the ALS Ice Bucket challenge come running through my head. They are both extremely popular nonprofits whose campaigns went viral on social media at a given point in time. Through the power of social media, they were able to raise a ton…

read more...

Nonprofit Does Not Mean Non-Viral

Awareness is the most popular tool for any nonprofit organization and going viral boots perception. What are the first social marketing campaigns that come to mind when you think of superb awareness efforts? The first three that come to my mind are: The ALS Ice Bucket Challenge, Movember, and Love Has No…

read more...

Micro-Influencers and Small Business Go Together like Peanut Butter and Jelly

Marketing a small business may seem like a simple task, but there are some unique challenges to overcome. What works for big brands cannot always be scaled down to a small business setting. However, partnering with micro-influencers is a great strategy to implement regardless of the size of your brand…

read more...