The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Social for Good

NonProfits: 7 Habits of Highly Effective Groups

Nonprofits seek to create social change. That means being a force for good. These organizations depend on annual donation revenue to be successful. Luckily, Americans are some of the most generous citizens in the world. Still, nonprofits face myriad challenges: Alternatives. Donor advised funds allow a tax deduction, but delay money getting to charities….

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Making Dollars Make Sense

Balancing efficiency with staying creative can be quite the juggle. You ever have a day where your brain is just in several different places at one time? It’s extremely hard to focus and you find yourself being pulled in many directions. That feeling is similar to what a nonprofit organization…

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Taking Fundraising to the Next Level

It’s no secret that social media has created a world of untold riches for businesses when used in conjunction with a well thought out marketing plan. Companies have been able to create strong relationships with existing customers like never before, as well as grow their tribes to include like-minded individuals…

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Event Success – A Social Media Campaign

An event for a nonprofit can be a great opportunity to introduce people to a cause and help to further engage existing supporters.  Events may include an Open House, an Auction, a Dance, a Call to Action Luncheon or other social event.  Planning a campaign for your event will help…

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Charity Auction – 5 Steps to Plan

So you want to have a Charity  Auction to raise money, improve visibility, engage donors or just say thanks.  It is important to first understand your goals in this venture, which can be multiple: Possible Goals: Expand supporters Raise cash-How much? Increase cause awareness Learn more about supporters and followers…

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Tools for Social Media

The past few weeks, I have been exploring monitoring tools and was able to analyze trending topics and conversations related to a non-profit I have been researching, Bodo Blankets. Bodo Blankets is focused on the “one for one” concept and leverages consumer purchasing power to provide sustainable benefits to society….

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Driving Growth – 10 Social Media Lessons

Nonprofit organizations have excelled in using social media to grow.  For example, the United Nations Foundation has seen their social media marketing strategy provide about $200 million annually to United Nation causes.  You could say they once risked the entire organization on Social Media but it is paying off in a big way…

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