The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Social Media for Small Business

Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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11 Ways for Brand Reputation to Make a Big Difference for Your Small Business

PHOTO CREDIT: MARKETING91 1. Why Your Small Business Needs to Care About Brand Reputation Small businesses such as startups, can benefit immensely from a strong social media presence. A key benefit to consider is having positive sentiment about your business in the press while promoting a positive reputation within the…

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Hashtag

Let’s Hash(tag) it Out!

3 reasons why your small business should be using hashtags! Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. Karen Olafson, Hashtags have become a search engine within social media. You…

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